{"id":1132,"date":"2025-05-05T13:02:25","date_gmt":"2025-05-05T13:02:25","guid":{"rendered":"https:\/\/niblits.com\/blog\/?p=1132"},"modified":"2025-05-07T11:11:54","modified_gmt":"2025-05-07T11:11:54","slug":"the-mom-test-scary-questions-you-need-to-ask","status":"publish","type":"post","link":"https:\/\/niblits.com\/blog\/uncategorized\/the-mom-test-scary-questions-you-need-to-ask\/","title":{"rendered":"The Mom Test &#8211; Scary Questions you Need to Ask"},"content":{"rendered":"<table cellpadding=\"0\" cellspacing=\"0\" bgcolor=\"#F6F6F9\" style=\"width:100%;margin:0 auto;background-color:#F6F6F9\">\n<tbody>\n<tr>\n<td>\n<div class=\"ck-section\" style=\"margin:30px auto 0px auto\">\n<table cellpadding=\"0\" cellspacing=\"0\" style=\"width:100%;margin:0 auto;max-width:800px\">\n<tbody>\n<tr>\n<td width=\"800\" style=\"background-color:#ffffff;border-radius:0px\" bgcolor=\"#ffffff\">\n<div class=\"ck-inner-section ck-padding-left-mobile-friendly ck-padding-right-mobile-friendly\" style=\"padding:40px 36px 24px 36px\">\n<div style=\"margin-left:auto;margin-right:auto\">\n<table class=\"ck-layout-block ck-layout-stack\" width=\"100%\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\" bgcolor=\"transparent\" style=\"padding:0px 0px 0px 0px;margin:0px 0px 0px 0px;border-radius:0px;overflow:hidden\">\n<tbody>\n<tr>\n<td class=\"ck-column ck-column-stack ck-column-1\" width=\"50%\" style=\"background-size:cover;background-position:center;border-radius:0px;vertical-align:top\">\n<div style=\"padding:0px 0px 0px 0px\">\n<table width=\"100%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" style=\"text-align:center;float:none\" class=\"email-image\">\n<tbody>\n<tr>\n<td align=\"center\">\n<figure style=\"margin-top:12px;margin-bottom:12px;margin-left:0;margin-right:0;max-width:800px;width:100%\">\n<div><img decoding=\"async\" src=\"https:\/\/embed.filekitcdn.com\/e\/oh4UyimtaVpDdq4v3xpjNZ\/EYj7oHsTocEWDETZgrRxx\" width=\"800\" height=\"auto\" style=\"border-radius:4px 4px 4px 4px;width:800px;height:auto;object-fit:contain\"><\/div><figcaption style=\"text-align:center\">\u200b<\/figcaption><\/figure>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/td>\n<td style=\"padding-left:20px\"><\/td>\n<td class=\"ck-column ck-column-2\" width=\"50%\" style=\"background-size:cover;background-position:center;border-radius:0px;vertical-align:top\">\n<div style=\"padding:0px 0px 0px 0px\">\n<p style=\"font-family:Arial, -apple-system, BlinkMacSystemFont, sans-serif;font-size:16px;color:#4F4F4F;font-weight:400;line-height:1.5;text-align:right;margin-top:8px;margin-bottom:8px\" class=\"\">\u200b<\/p>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<div class=\"ck-section\" style=\"margin:0px auto 0px auto\">\n<table cellpadding=\"0\" cellspacing=\"0\" style=\"width:100%;margin:0 auto;max-width:800px\">\n<tbody>\n<tr>\n<td width=\"800\" style=\"background-color:#fff;border-radius:0px\" bgcolor=\"#fff\">\n<div class=\"ck-inner-section ck-padding-left-mobile-friendly ck-padding-right-mobile-friendly\" style=\"padding:30px 36px 40px 36px\">\n<div style=\"margin-left:auto;margin-right:auto\">\n<table class=\"ck-layout-block ck-layout-stack\" width=\"100%\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\" bgcolor=\"#ffffff\" style=\"background-color:#ffffff;padding:0px 0px 0px 0px;margin:24px 0px 24px 0px;border-radius:0px;overflow:hidden\">\n<tbody>\n<tr>\n<td class=\"ck-column ck-column-stack ck-column-1\" width=\"25%\" style=\"background-size:cover;background-position:center;border-radius:0px;vertical-align:top\">\n<div style=\"padding:0px 0px 0px 0px\">\n<table width=\"100%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" style=\"text-align:center;float:none\" class=\"email-image\">\n<tbody>\n<tr>\n<td align=\"center\">\n<figure style=\"margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;max-width:100%;width:100%\"><a href=\"https:\/\/amzn.to\/4ePHHHj\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"kit-image-link\"><img decoding=\"async\" src=\"https:\/\/embed.filekitcdn.com\/e\/oh4UyimtaVpDdq4v3xpjNZ\/dp4v9cDFWtctVthbEQbfMh\" width=\"100%\" height=\"auto\" style=\"border-radius:0px;width:100%;height:auto;object-fit:contain\"><\/a><\/figure>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/td>\n<td style=\"padding-left:30px\"><\/td>\n<td class=\"ck-column ck-column-2\" width=\"75%\" style=\"background-size:cover;background-position:center;border-radius:0px;vertical-align:middle\">\n<div style=\"padding:0px 0px 0px 0px\">\n<h2 style=\"font-family:Arial, -apple-system, BlinkMacSystemFont, sans-serif;font-size:32px;color:#000000;font-weight:700;line-height:1.25;margin-top:0;margin-bottom:0\" class=\"\"><strong>The Questions You&#8217;re Afraid to Ask Are the Ones You Need Most<\/strong><\/h2>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p style=\"font-family:Arial, -apple-system, BlinkMacSystemFont, sans-serif;font-size:20px;color:#333333;font-weight:400;line-height:1.5\" class=\"\">Hi Reader,<\/p>\n<p style=\"font-family:Arial, -apple-system, BlinkMacSystemFont, sans-serif;font-size:20px;color:#333333;font-weight:400;line-height:1.5\" class=\"\"><strong>\ud83d\udca1 Today&#8217;s Niblit:<\/strong> In &#8220;<a href=\"https:\/\/amzn.to\/4ePHHHj\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"color:#FF630B\">The Mom Test<\/a>,&#8221; Rob Fitzpatrick says the questions that make you most uncomfortable are often the ones that can save your business. Most entrepreneurs avoid these scary questions, only to have them return later as fatal flaws.<\/p>\n<p style=\"font-family:Arial, -apple-system, BlinkMacSystemFont, sans-serif;font-size:20px;color:#333333;font-weight:400;line-height:1.5\" class=\"\"><strong>\ud83d\udd11 Key Insight:<\/strong> Every time you talk to someone, you should be asking at least one question that has the potential to completely destroy your currently imagined business. These aren&#8217;t comfortable questions, but they&#8217;re the ones that matter most.<\/p>\n<p style=\"font-family:Arial, -apple-system, BlinkMacSystemFont, sans-serif;font-size:20px;color:#333333;font-weight:400;line-height:1.5\" class=\"\">It&#8217;s like being a doctor who needs to diagnose a potentially serious condition. You can&#8217;t skip the uncomfortable questions because they make you nervous \u2014 those questions might be the ones that save your patient. Similarly, your business needs you to be brave enough to seek out potential fatal flaws early.<\/p>\n<p style=\"font-family:Arial, -apple-system, BlinkMacSystemFont, sans-serif;font-size:20px;color:#333333;font-weight:400;line-height:1.5\" class=\"\">This matters because finding business-breaking flaws early is actually a gift \u2014 it saves you from wasting months or years building something doomed to fail. The sooner you identify these issues, the more resources you have left to pivot and find a viable path.<\/p>\n<p style=\"font-family:Arial, -apple-system, BlinkMacSystemFont, sans-serif;font-size:20px;color:#333333;font-weight:400;line-height:1.5\" class=\"\"><strong>\ud83e\udd89 Nibble of Wisdom:<\/strong> The questions that scare you most often protect you best.<\/p>\n<p style=\"font-family:Arial, -apple-system, BlinkMacSystemFont, sans-serif;font-size:20px;color:#333333;font-weight:400;line-height:1.5\" class=\"\"><strong>\ud83d\udee0\ufe0f Practical Tip:<\/strong> Before each customer conversation, identify the assumption that, if wrong, would completely break your business model. Then ask about it directly.<\/p>\n<p style=\"font-family:Arial, -apple-system, BlinkMacSystemFont, sans-serif;font-size:20px;color:#333333;font-weight:400;line-height:1.5\" class=\"\"><strong>\ud83d\ude80 Quick Action:<\/strong> Write down your three scariest business assumptions \u2014 the ones you&#8217;ve been avoiding validating. Turn each into a specific question you could ask your next potential customer.<\/p>\n<p style=\"font-family:Arial, -apple-system, BlinkMacSystemFont, sans-serif;font-size:20px;color:#333333;font-weight:400;line-height:1.5\" class=\"\"><strong>\ud83d\udd0d Further Exploration:<\/strong><\/p>\n<ul class=\"unordered_list\" style=\"font-family:Arial, -apple-system, BlinkMacSystemFont, sans-serif;font-size:20px;color:#333333;font-weight:400;line-height:1.5;text-align:left\">\n<li class=\"list_item\"><span>Learn about <a href=\"https:\/\/hbr.org\/2007\/09\/performing-a-project-premortem\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"color:#FF630B\">premortems<\/a> and how they can help identify critical risks<\/span><\/li>\n<li class=\"list_item\"><span>Consider how <a href=\"https:\/\/www.psychologytoday.com\/us\/basics\/cognitive-dissonance\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"color:#FF630B\">cognitive dissonance<\/a> might be preventing you from seeing crucial flaws<\/span><\/li>\n<li class=\"list_item\"><span>Explore how successful companies pivoted after facing harsh truths early on<\/span><\/li>\n<\/ul>\n<p style=\"font-family:Arial, -apple-system, BlinkMacSystemFont, sans-serif;font-size:20px;color:#333333;font-weight:400;line-height:1.5\" class=\"\"><strong>\ud83c\udfac Wrapup:<\/strong> Remember, courage in customer conversations isn&#8217;t about defending your idea \u2014 it&#8217;s about being brave enough to discover why it might fail.<\/p>\n<p style=\"font-family:Arial, -apple-system, BlinkMacSystemFont, sans-serif;font-size:20px;color:#333333;font-weight:400;line-height:1.5\" class=\"\"><strong>\ud83d\udd17 Links:<\/strong><\/p>\n<ul class=\"unordered_list\" style=\"font-family:Arial, -apple-system, BlinkMacSystemFont, sans-serif;font-size:20px;color:#333333;font-weight:400;line-height:1.5;text-align:left\">\n<li class=\"list_item\"><span>Check out <a href=\"https:\/\/amzn.to\/4ePHHHj\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"color:#FF630B\"><em>The Mom Test<\/em> by Rob Fitzpatrick<\/a> on Amazon<\/span><\/li>\n<li class=\"list_item\"><span>\u200b<a href=\"https:\/\/amzn.to\/4eO4QKg\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"color:#FF630B\"><em>The Mom Test<\/em> on Kindle<\/a>\u200b<\/span><\/li>\n<li class=\"list_item\"><span>\u200b<a href=\"https:\/\/amzn.to\/4eOqXzZ\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"color:#FF630B\"><em>The Mom Test<\/em> Audiobook<\/a>\u200b<\/span><\/li>\n<li class=\"list_item\"><span>\u200b<a href=\"https:\/\/amzn.to\/3YCcJxn\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"color:#FF630B\">Read this book for FREE<\/a> with a Kindle Unlimited trial<\/span><\/li>\n<\/ul>\n<p style=\"font-family:Arial, -apple-system, BlinkMacSystemFont, sans-serif;font-size:20px;color:#333333;font-weight:400;line-height:1.5\" class=\"\"><strong>Embracing uncertainty,<\/strong> <\/p>\n<p style=\"font-family:Arial, -apple-system, BlinkMacSystemFont, sans-serif;font-size:20px;color:#333333;font-weight:400;line-height:1.5\" class=\"\">Tom &#8220;asking the hard questions&#8221; Bernthal<\/p>\n<table class=\"ck-layout-block ck-layout-stack\" width=\"100%\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\" bgcolor=\"#f9f9f9\" style=\"background-color:#f9f9f9;padding:18px 18px 18px 18px;margin:24px 0px 24px 0px;border-radius:0px;overflow:hidden\">\n<tbody>\n<tr>\n<td class=\"ck-column ck-column-stack ck-column-1\" width=\"35%\" style=\"background-size:cover;background-position:center;border-radius:0px;vertical-align:top\">\n<div style=\"padding:0px 0px 0px 0px\">\n<table width=\"100%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" style=\"text-align:center;float:none\" class=\"email-image\">\n<tbody>\n<tr>\n<td align=\"center\">\n<figure style=\"margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;max-width:200px;width:100%\">\n<div>\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/embed.filekitcdn.com\/e\/oh4UyimtaVpDdq4v3xpjNZ\/2FXTkbpNBwAh35ubbC2sG7\" alt=\"\" width=\"200\" height=\"200\" style=\"border-radius:9999px 9999px 9999px 9999px;width:200px;height:200px;object-fit:cover\">\n<\/div>\n<\/figure>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table width=\"100%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" style=\"text-align:center;float:none\" class=\"email-image\">\n<tbody>\n<tr>\n<td align=\"center\">\n<figure style=\"margin-top:12px;margin-bottom:12px;margin-left:0;margin-right:0;max-width:800px;width:100%\">\n<div><img decoding=\"async\" src=\"https:\/\/embed.filekitcdn.com\/e\/oh4UyimtaVpDdq4v3xpjNZ\/2CrcobkpKHMN2FyPFwC39G\" width=\"800\" height=\"auto\" style=\"border-radius:4px 4px 4px 4px;width:800px;height:auto;object-fit:contain\"><\/div><figcaption style=\"text-align:center\">Tom Bernthal, Chief Niblr<\/figcaption><\/figure>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/td>\n<td style=\"padding-left:30px\"><\/td>\n<td class=\"ck-column ck-column-2\" width=\"65%\" style=\"background-size:cover;background-position:center;border-radius:0px;vertical-align:middle\">\n<div style=\"padding:0px 0px 0px 0px\">\n<h2 style=\"font-family:Charter, Georgia, Times New Roman, serif;font-size:32px;color:#000000;font-weight:500;line-height:1.25;margin-top:0;margin-bottom:0\" class=\"\">Thank you!<\/h2>\n<p style=\"font-family:Verdana, -apple-system, BlinkMacSystemFont, sans-serif;font-size:20px;color:#4d4d4d;font-weight:400;line-height:1.5;margin-top:8px;margin-bottom:8px\" class=\"\">Thank you for joining the Niblits community. If you have questions, suggestions or want to chat, hit reply.<\/p>\n<p style=\"font-family:Verdana, -apple-system, BlinkMacSystemFont, sans-serif;font-size:20px;color:#4d4d4d;font-weight:400;line-height:1.5;margin-top:8px;margin-bottom:8px\" class=\"\"><strong>\u200b<\/strong><a href=\"mailto:?subject=Check%20this%20out...&amp;body=I%20just%20joined%20a%20free%20daily%20newlsetter%20called%20Niblits.%20They%20send%20you%20one%20key%20idea%20from%20popular%20books%20to%20grow%20a%20little%20smarter%20every%20day.%0A%0AIt's%20a%20quick%203-minute%20read%20and%20I%20thought%20you%20might%20like%20it%20too.%0A%0AYou%20can%20check%20it%20out%20here%3A%20%20https%3A%2F%2Fniblits.com%0A%0A\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"color:#FF630B\"><strong>Share Niblits with friends<\/strong><\/a><strong>.<\/strong> <\/p>\n<p style=\"font-family:Verdana, -apple-system, BlinkMacSystemFont, sans-serif;font-size:20px;color:#4d4d4d;font-weight:400;line-height:1.5;text-align:left;margin-top:8px;margin-bottom:8px\" class=\"\">If you&#8217;d like to get access to more books and ideas, <a href=\"https:\/\/join.niblits.com\/products\/tips-are-welcome\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"color:#FF630B\">tap here to see how you can help me<strong> <\/strong>grow Niblits faster<\/a>!<\/p>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<div class=\"ck-section\" style=\"margin:0px auto 40px auto\">\n<table cellpadding=\"0\" cellspacing=\"0\" style=\"width:100%;margin:0 auto;max-width:800px\">\n<tbody>\n<tr>\n<td width=\"800\" style=\"background-color:#fff;border-radius:0px;border-top:solid 1px #F2F2F2\" bgcolor=\"#fff\">\n<div class=\"ck-inner-section ck-padding-left-mobile-friendly ck-padding-right-mobile-friendly\" style=\"padding:40px 40px 40px 40px\">\n<div style=\"margin-left:auto;margin-right:auto\">\n<p style=\"font-family:-apple-system, BlinkMacSystemFont, sans-serif;font-size:15px;color:#656565;font-weight:400;line-height:1.5;text-align:center\" class=\"\"><span style=\"font-size:12\"> <\/span><a href=\"https:\/\/preview.convertkit-mail2.com\/preferences\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"color:#808080\"><span style=\"font-size:12\">Update your Niblits newsletter options<\/span><\/a><span style=\"font-size:12\"> | <\/span><a href=\"https:\/\/preview.convertkit-mail2.com\/unsubscribe\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"color:#808080\"><span style=\"font-size:12\">Unsubscribe<br \/>\u200b<\/span><\/a><span style=\"font-size:12\">113 Cherry St #92768, Seattle, WA 98104-2205<\/span><\/p>\n<\/div>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>The Questions You&#8217;re Afraid to Ask Are the Ones You Need Most Hi Reader, \ud83d\udca1 Today&#8217;s Niblit: In &#8220;The Mom Test,&#8221; Rob Fitzpatrick says the questions that make you most uncomfortable are often the ones that can save your business. Most entrepreneurs avoid these scary questions, only to have them return later as fatal flaws. \ud83d\udd11 Key Insight: Every time you talk to someone, you should be asking at least one question that has the potential to completely destroy your currently imagined business. These&#8230;<\/p>\n","protected":false},"author":1,"featured_media":1134,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_convertkit_action_broadcast_export":false,"footnotes":""},"categories":[1],"tags":[],"niblit":[],"class_list":["post-1132","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/niblits.com\/blog\/wp-json\/wp\/v2\/posts\/1132","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/niblits.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/niblits.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/niblits.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/niblits.com\/blog\/wp-json\/wp\/v2\/comments?post=1132"}],"version-history":[{"count":1,"href":"https:\/\/niblits.com\/blog\/wp-json\/wp\/v2\/posts\/1132\/revisions"}],"predecessor-version":[{"id":1133,"href":"https:\/\/niblits.com\/blog\/wp-json\/wp\/v2\/posts\/1132\/revisions\/1133"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/niblits.com\/blog\/wp-json\/wp\/v2\/media\/1134"}],"wp:attachment":[{"href":"https:\/\/niblits.com\/blog\/wp-json\/wp\/v2\/media?parent=1132"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/niblits.com\/blog\/wp-json\/wp\/v2\/categories?post=1132"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/niblits.com\/blog\/wp-json\/wp\/v2\/tags?post=1132"},{"taxonomy":"niblit","embeddable":true,"href":"https:\/\/niblits.com\/blog\/wp-json\/wp\/v2\/niblit?post=1132"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}