{"id":1213,"date":"2025-06-09T12:32:16","date_gmt":"2025-06-09T12:32:16","guid":{"rendered":"https:\/\/niblits.com\/blog\/?p=1213"},"modified":"2025-06-10T18:53:43","modified_gmt":"2025-06-10T18:53:43","slug":"smart-brevity-4-keys-to-make-you-r-message-click","status":"publish","type":"post","link":"https:\/\/niblits.com\/blog\/uncategorized\/smart-brevity-4-keys-to-make-you-r-message-click\/","title":{"rendered":"Smart Brevity \u2014 4 Keys to Make You r Message Click"},"content":{"rendered":"<table cellpadding=\"0\" cellspacing=\"0\" bgcolor=\"#F6F6F9\" style=\"width:100%;margin:0 auto;background-color:#F6F6F9\">\n<tbody>\n<tr>\n<td>\n<div class=\"ck-section\" style=\"margin:30px auto 0px auto\">\n<table cellpadding=\"0\" cellspacing=\"0\" style=\"width:100%;margin:0 auto;max-width:800px\">\n<tbody>\n<tr>\n<td width=\"800\" style=\"background-color:#ffffff;border-radius:0px\" bgcolor=\"#ffffff\">\n<div class=\"ck-inner-section ck-padding-left-mobile-friendly ck-padding-right-mobile-friendly\" style=\"padding:40px 36px 24px 36px\">\n<div style=\"margin-left:auto;margin-right:auto\">\n<table class=\"ck-layout-block ck-layout-stack\" width=\"100%\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\" bgcolor=\"transparent\" style=\"padding:0px 0px 0px 0px;margin:0px 0px 0px 0px;border-radius:0px;overflow:hidden\">\n<tbody>\n<tr>\n<td class=\"ck-column ck-column-stack ck-column-1\" width=\"50%\" style=\"background-size:cover;background-position:center;border-radius:0px;vertical-align:top\">\n<div style=\"padding:0px 0px 0px 0px\">\n<table width=\"100%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" style=\"text-align:center;float:none\" class=\"email-image\">\n<tbody>\n<tr>\n<td align=\"center\">\n<figure style=\"margin-top:12px;margin-bottom:12px;margin-left:0;margin-right:0;max-width:800px;width:100%\">\n<div><img decoding=\"async\" src=\"https:\/\/embed.filekitcdn.com\/e\/oh4UyimtaVpDdq4v3xpjNZ\/EYj7oHsTocEWDETZgrRxx\" width=\"800\" height=\"auto\" style=\"border-radius:4px 4px 4px 4px;width:800px;height:auto;object-fit:contain\"><\/div><figcaption style=\"text-align:center\">\u200b<\/figcaption><\/figure>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/td>\n<td style=\"padding-left:20px\"><\/td>\n<td class=\"ck-column ck-column-2\" width=\"50%\" style=\"background-size:cover;background-position:center;border-radius:0px;vertical-align:top\">\n<div style=\"padding:0px 0px 0px 0px\">\n<p style=\"font-family:Arial, -apple-system, BlinkMacSystemFont, sans-serif;font-size:16px;color:#4F4F4F;font-weight:400;line-height:1.5;text-align:right;margin-top:8px;margin-bottom:8px\" class=\"\">\u200b<\/p>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<div class=\"ck-section\" style=\"margin:0px auto 0px auto\">\n<table cellpadding=\"0\" cellspacing=\"0\" style=\"width:100%;margin:0 auto;max-width:800px\">\n<tbody>\n<tr>\n<td width=\"800\" style=\"background-color:#fff;border-radius:0px\" bgcolor=\"#fff\">\n<div class=\"ck-inner-section ck-padding-left-mobile-friendly ck-padding-right-mobile-friendly\" style=\"padding:30px 36px 40px 36px\">\n<div style=\"margin-left:auto;margin-right:auto\">\n<table class=\"ck-layout-block ck-layout-stack\" width=\"100%\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\" bgcolor=\"#ffffff\" style=\"background-color:#ffffff;padding:0px 0px 0px 0px;margin:24px 0px 24px 0px;border-radius:0px;overflow:hidden\">\n<tbody>\n<tr>\n<td class=\"ck-column ck-column-stack ck-column-1\" width=\"25%\" style=\"background-size:cover;background-position:center;border-radius:0px;vertical-align:top\">\n<div style=\"padding:0px 0px 0px 0px\">\n<table width=\"100%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" style=\"text-align:center;float:none\" class=\"email-image\">\n<tbody>\n<tr>\n<td align=\"center\">\n<figure style=\"margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;max-width:100%;width:100%\"><a href=\"https:\/\/amzn.to\/4fravqf\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"kit-image-link\"><img decoding=\"async\" src=\"https:\/\/embed.filekitcdn.com\/e\/oh4UyimtaVpDdq4v3xpjNZ\/3TzrDXMjJSMjcD1zNur97P\" width=\"100%\" height=\"auto\" style=\"border-radius:0px;width:100%;height:auto;object-fit:contain\"><\/a><\/figure>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/td>\n<td style=\"padding-left:30px\"><\/td>\n<td class=\"ck-column ck-column-2\" width=\"75%\" style=\"background-size:cover;background-position:center;border-radius:0px;vertical-align:middle\">\n<div style=\"padding:0px 0px 0px 0px\">\n<h2 style=\"font-family:Arial, -apple-system, BlinkMacSystemFont, sans-serif;font-size:32px;color:#000000;font-weight:700;line-height:1.25;margin-top:0;margin-bottom:0\" class=\"\"><strong>How to Make Your Ideas Instantly Digestible<\/strong><\/h2>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p style=\"font-family:Arial, -apple-system, BlinkMacSystemFont, sans-serif;font-size:20px;color:#333333;font-weight:400;line-height:1.5\" class=\"\">Hi Reader,<\/p>\n<p style=\"font-family:Arial, -apple-system, BlinkMacSystemFont, sans-serif;font-size:20px;color:#333333;font-weight:400;line-height:1.5\" class=\"\"><strong>\ud83d\udca1 Today&#8217;s Niblit:<\/strong> In &#8220;<a href=\"https:\/\/amzn.to\/4fravqf\" target=\"_blank\" class=\"ck-link\" rel=\"noopener noreferrer\" style=\"color:#FF630B\">Smart Brevity: The Power of Saying More with Less<\/a>&#8221; by Jim VandeHei, Mike Allen, and Roy Schwartz, we learn that great communication isn&#8217;t just about what you say \u2014 it&#8217;s about <em>how you structure it<\/em> for maximum impact and comprehension.<\/p>\n<p style=\"font-family:Arial, -apple-system, BlinkMacSystemFont, sans-serif;font-size:20px;color:#333333;font-weight:400;line-height:1.5\" class=\"\"><strong>\ud83d\udd11 Key Insight:<\/strong> Smart Brevity has <strong>four core components that work together<\/strong>: <\/p>\n<ul class=\"unordered_list\" style=\"font-family:Arial, -apple-system, BlinkMacSystemFont, sans-serif;font-size:20px;color:#333333;font-weight:400;line-height:1.5;text-align:left\">\n<li class=\"list_item\"><span>A muscular tease (6 words or fewer) <\/span><\/li>\n<li class=\"list_item\"><span>One strong first sentence <\/span><\/li>\n<li class=\"list_item\"><span>Context that explains &#8220;Why it matters,&#8221; and <\/span><\/li>\n<li class=\"list_item\"><span>The choice to &#8220;Go deeper.&#8221; <\/span><\/li>\n<\/ul>\n<p style=\"font-family:Arial, -apple-system, BlinkMacSystemFont, sans-serif;font-size:20px;color:#333333;font-weight:400;line-height:1.5\" class=\"\">This structure guides readers through your message efficiently.<\/p>\n<p style=\"font-family:Arial, -apple-system, BlinkMacSystemFont, sans-serif;font-size:20px;color:#333333;font-weight:400;line-height:1.5\" class=\"\">Think about how GPS directions work. They don&#8217;t overwhelm you with every possible route \u2014 they give you the next turn, explain why it matters (&#8220;fastest route&#8221;), and offer alternatives if you want them. This logical flow helps you process information without cognitive overload. Smart structure does the same thing for your communication, creating clear pathways for your reader&#8217;s brain to follow.<\/p>\n<p style=\"font-family:Arial, -apple-system, BlinkMacSystemFont, sans-serif;font-size:20px;color:#333333;font-weight:400;line-height:1.5\" class=\"\">Why does this matter? Research shows people can only process about two pieces of information simultaneously. When messages lack clear structure, readers get lost in the details and miss the main point. But when you organize information hierarchically \u2014 most important first, context second, details available on demand \u2014 comprehension and retention skyrocket.<\/p>\n<p style=\"font-family:Arial, -apple-system, BlinkMacSystemFont, sans-serif;font-size:20px;color:#333333;font-weight:400;line-height:1.5\" class=\"\"><strong>\ud83e\udd89 Nibble of Wisdom:<\/strong> Structure isn&#8217;t just about organization \u2014 it&#8217;s about respect for your reader&#8217;s mental bandwidth.<\/p>\n<p style=\"font-family:Arial, -apple-system, BlinkMacSystemFont, sans-serif;font-size:20px;color:#333333;font-weight:400;line-height:1.5\" class=\"\"><strong>\ud83d\udee0\ufe0f Practical Tip:<\/strong> Use &#8220;Why it matters&#8221; as your go-to transition phrase (you may have noticed this is always the third paragraph in my Key Insight for every Niblit). Asking why it matters forces you to explain the significance of your information and helps readers understand its relevance to them.<\/p>\n<p style=\"font-family:Arial, -apple-system, BlinkMacSystemFont, sans-serif;font-size:20px;color:#333333;font-weight:400;line-height:1.5\" class=\"\"><strong>\ud83d\ude80 Quick Action:<\/strong> Take your next important message and restructure it: Start with your key point, follow with &#8220;Why it matters,&#8221; then add supporting details. Notice how much clearer it becomes.<\/p>\n<p style=\"font-family:Arial, -apple-system, BlinkMacSystemFont, sans-serif;font-size:20px;color:#333333;font-weight:400;line-height:1.5\" class=\"\"><strong>\ud83d\udd0d Further Exploration:<\/strong><\/p>\n<ul class=\"unordered_list\" style=\"font-family:Arial, -apple-system, BlinkMacSystemFont, sans-serif;font-size:20px;color:#333333;font-weight:400;line-height:1.5;text-align:left\">\n<li class=\"list_item\"><span>Pay attention to which emails you read completely versus which ones you abandon \u2014 what structural differences do you notice?<\/span><\/li>\n<li class=\"list_item\"><span>Consider how <a href=\"https:\/\/thedecisionlab.com\/reference-guide\/psychology\/chunking\" target=\"_blank\" class=\"ck-link\" rel=\"noopener noreferrer\" style=\"color:#FF630B\">chunking theory<\/a> explains why breaking information into smaller pieces improves understanding.<\/span><\/li>\n<li class=\"list_item\"><span>Notice how your favorite news sources structure their articles \u2014 what patterns help you quickly grasp the main points?<\/span><\/li>\n<\/ul>\n<p style=\"font-family:Arial, -apple-system, BlinkMacSystemFont, sans-serif;font-size:20px;color:#333333;font-weight:400;line-height:1.5\" class=\"\"><strong>\ud83c\udfac Wrapup:<\/strong> Remember, good structure isn&#8217;t about following rigid rules \u2014 it&#8217;s about creating a logical path that makes it easy for readers to follow your thinking and absorb your message.<\/p>\n<p style=\"font-family:Arial, -apple-system, BlinkMacSystemFont, sans-serif;font-size:20px;color:#333333;font-weight:400;line-height:1.5\" class=\"\"><strong>\ud83d\udd17 Links:<\/strong><\/p>\n<ul class=\"unordered_list\" style=\"font-family:Arial, -apple-system, BlinkMacSystemFont, sans-serif;font-size:20px;color:#333333;font-weight:400;line-height:1.5;text-align:left\">\n<li class=\"list_item\"><span>Check out <a href=\"https:\/\/amzn.to\/4fravqf\" target=\"_blank\" class=\"ck-link\" rel=\"noopener noreferrer\" style=\"color:#FF630B\"><em>Smart Brevity: The Power of Saying More with Less<\/em> by Jim VandeHei, Mike Allen, and Roy Schwartz<\/a> on Amazon<\/span><\/li>\n<li class=\"list_item\"><span>\u200b<a href=\"https:\/\/amzn.to\/48wKung\" target=\"_blank\" class=\"ck-link\" rel=\"noopener noreferrer\" style=\"color:#FF630B\"><em>Smart Brevity<\/em> on Kindle<\/a>\u200b<\/span><\/li>\n<li class=\"list_item\"><span>\u200b<a href=\"https:\/\/amzn.to\/4htZTst\" target=\"_blank\" class=\"ck-link\" rel=\"noopener noreferrer\" style=\"color:#FF630B\"><em>Smart Brevity<\/em> Audiobook<\/a>\u200b<\/span><\/li>\n<li class=\"list_item\"><span>\u200b<a href=\"https:\/\/amzn.to\/3YCcJxn\" target=\"_blank\" class=\"ck-link\" rel=\"noopener noreferrer\" style=\"color:#FF630B\">Read this book for FREE<\/a> with a Kindle Unlimited trial<\/span><\/li>\n<\/ul>\n<p style=\"font-family:Arial, -apple-system, BlinkMacSystemFont, sans-serif;font-size:20px;color:#333333;font-weight:400;line-height:1.5\" class=\"\"><strong>Building better frameworks,<\/strong> <\/p>\n<p style=\"font-family:Arial, -apple-system, BlinkMacSystemFont, sans-serif;font-size:20px;color:#333333;font-weight:400;line-height:1.5\" class=\"\">Tom &#8220;structure seeker&#8221; Bernthal<\/p>\n<p style=\"font-family:Arial, -apple-system, BlinkMacSystemFont, sans-serif;font-size:20px;color:#333333;font-weight:400;line-height:1.5\" class=\"\">\u200b<br \/>\u200b<\/p>\n<table class=\"ck-layout-block ck-layout-stack\" width=\"100%\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\" bgcolor=\"#f9f9f9\" style=\"background-color:#f9f9f9;padding:18px 18px 18px 18px;margin:24px 0px 24px 0px;border-radius:0px;overflow:hidden\">\n<tbody>\n<tr>\n<td class=\"ck-column ck-column-stack ck-column-1\" width=\"35%\" style=\"background-size:cover;background-position:center;border-radius:0px;vertical-align:top\">\n<div style=\"padding:0px 0px 0px 0px\">\n<table width=\"100%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" style=\"text-align:center;float:none\" class=\"email-image\">\n<tbody>\n<tr>\n<td align=\"center\">\n<figure style=\"margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;max-width:200px;width:100%\">\n<div>\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/embed.filekitcdn.com\/e\/oh4UyimtaVpDdq4v3xpjNZ\/2FXTkbpNBwAh35ubbC2sG7\" alt=\"\" width=\"200\" height=\"200\" style=\"border-radius:9999px 9999px 9999px 9999px;width:200px;height:200px;object-fit:cover\">\n<\/div>\n<\/figure>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table width=\"100%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" style=\"text-align:center;float:none\" class=\"email-image\">\n<tbody>\n<tr>\n<td align=\"center\">\n<figure style=\"margin-top:12px;margin-bottom:12px;margin-left:0;margin-right:0;max-width:800px;width:100%\">\n<div><img decoding=\"async\" src=\"https:\/\/embed.filekitcdn.com\/e\/oh4UyimtaVpDdq4v3xpjNZ\/2CrcobkpKHMN2FyPFwC39G\" width=\"800\" height=\"auto\" style=\"border-radius:4px 4px 4px 4px;width:800px;height:auto;object-fit:contain\"><\/div><figcaption style=\"text-align:center\">Tom Bernthal, Chief Niblr<\/figcaption><\/figure>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/td>\n<td style=\"padding-left:30px\"><\/td>\n<td class=\"ck-column ck-column-2\" width=\"65%\" style=\"background-size:cover;background-position:center;border-radius:0px;vertical-align:middle\">\n<div style=\"padding:0px 0px 0px 0px\">\n<h2 style=\"font-family:Charter, Georgia, Times New Roman, serif;font-size:32px;color:#000000;font-weight:500;line-height:1.25;margin-top:0;margin-bottom:0\" class=\"\">Thank you!<\/h2>\n<p style=\"font-family:Verdana, -apple-system, BlinkMacSystemFont, sans-serif;font-size:20px;color:#4d4d4d;font-weight:400;line-height:1.5;margin-top:8px;margin-bottom:8px\" class=\"\">Thank you for joining the Niblits community. If you have questions, suggestions or want to chat, hit reply.<\/p>\n<p style=\"font-family:Verdana, -apple-system, BlinkMacSystemFont, sans-serif;font-size:20px;color:#4d4d4d;font-weight:400;line-height:1.5;margin-top:8px;margin-bottom:8px\" class=\"\"><strong>\u200b<\/strong><a href=\"mailto:?subject=Check%20this%20out...&amp;body=I%20just%20joined%20a%20free%20daily%20newlsetter%20called%20Niblits.%20They%20send%20you%20one%20key%20idea%20from%20popular%20books%20to%20grow%20a%20little%20smarter%20every%20day.%0A%0AIt's%20a%20quick%203-minute%20read%20and%20I%20thought%20you%20might%20like%20it%20too.%0A%0AYou%20can%20check%20it%20out%20here%3A%20%20https%3A%2F%2Fniblits.com%0A%0A\" target=\"_blank\" class=\"ck-link\" rel=\"noopener noreferrer\" style=\"color:#FF630B\"><strong>Share Niblits with friends<\/strong><\/a><strong>.<\/strong> <\/p>\n<p style=\"font-family:Verdana, -apple-system, BlinkMacSystemFont, sans-serif;font-size:20px;color:#4d4d4d;font-weight:400;line-height:1.5;text-align:left;margin-top:8px;margin-bottom:8px\" class=\"\">If you&#8217;d like to get access to more books and ideas, <a href=\"https:\/\/join.niblits.com\/products\/tips-are-welcome\" target=\"_blank\" class=\"ck-link\" rel=\"noopener noreferrer\" style=\"color:#FF630B\">tap here to see how you can help me<strong> <\/strong>grow Niblits faster<\/a>!<\/p>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<div class=\"ck-section\" style=\"margin:0px auto 40px auto\">\n<table cellpadding=\"0\" cellspacing=\"0\" style=\"width:100%;margin:0 auto;max-width:800px\">\n<tbody>\n<tr>\n<td width=\"800\" style=\"background-color:#fff;border-radius:0px;border-top:solid 1px #F2F2F2\" bgcolor=\"#fff\">\n<div class=\"ck-inner-section ck-padding-left-mobile-friendly ck-padding-right-mobile-friendly\" style=\"padding:40px 40px 40px 40px\">\n<div style=\"margin-left:auto;margin-right:auto\">\n<p style=\"font-family:-apple-system, BlinkMacSystemFont, sans-serif;font-size:15px;color:#656565;font-weight:400;line-height:1.5;text-align:center\" class=\"\"><span style=\"font-size:12\"> <\/span><a href=\"https:\/\/preview.convertkit-mail2.com\/preferences\" target=\"_blank\" class=\"ck-link\" rel=\"noopener noreferrer\" style=\"color:#808080\"><span style=\"font-size:12\">Update your Niblits newsletter options<\/span><\/a><span style=\"font-size:12\"> | <\/span><a href=\"https:\/\/preview.convertkit-mail2.com\/unsubscribe\" target=\"_blank\" class=\"ck-link\" rel=\"noopener noreferrer\" style=\"color:#808080\"><span style=\"font-size:12\">Unsubscribe<br \/>\u200b<\/span><\/a><span style=\"font-size:12\">113 Cherry St #92768, Seattle, WA 98104-2205<\/span><\/p>\n<\/div>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>How to Make Your Ideas Instantly Digestible Hi Reader, \ud83d\udca1 Today&#8217;s Niblit: In &#8220;Smart Brevity: The Power of Saying More with Less&#8221; by Jim VandeHei, Mike Allen, and Roy Schwartz, we learn that great communication isn&#8217;t just about what you say \u2014 it&#8217;s about how you structure it for maximum impact and comprehension. \ud83d\udd11 Key Insight: Smart Brevity has four core components that work together: A muscular tease (6 words or fewer) One strong first sentence Context that explains &#8220;Why it matters,&#8221; and The&#8230;<\/p>\n","protected":false},"author":1,"featured_media":1215,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_convertkit_action_broadcast_export":false,"footnotes":""},"categories":[1],"tags":[],"niblit":[],"class_list":["post-1213","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/niblits.com\/blog\/wp-json\/wp\/v2\/posts\/1213","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/niblits.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/niblits.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/niblits.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/niblits.com\/blog\/wp-json\/wp\/v2\/comments?post=1213"}],"version-history":[{"count":1,"href":"https:\/\/niblits.com\/blog\/wp-json\/wp\/v2\/posts\/1213\/revisions"}],"predecessor-version":[{"id":1214,"href":"https:\/\/niblits.com\/blog\/wp-json\/wp\/v2\/posts\/1213\/revisions\/1214"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/niblits.com\/blog\/wp-json\/wp\/v2\/media\/1215"}],"wp:attachment":[{"href":"https:\/\/niblits.com\/blog\/wp-json\/wp\/v2\/media?parent=1213"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/niblits.com\/blog\/wp-json\/wp\/v2\/categories?post=1213"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/niblits.com\/blog\/wp-json\/wp\/v2\/tags?post=1213"},{"taxonomy":"niblit","embeddable":true,"href":"https:\/\/niblits.com\/blog\/wp-json\/wp\/v2\/niblit?post=1213"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}