{"id":1216,"date":"2025-06-11T12:10:13","date_gmt":"2025-06-11T12:10:13","guid":{"rendered":"https:\/\/niblits.com\/blog\/?p=1216"},"modified":"2025-06-11T23:04:41","modified_gmt":"2025-06-11T23:04:41","slug":"cant-teach-a-kid-at-a-seminar-why-most-sales-training-sinks-your-results","status":"publish","type":"post","link":"https:\/\/niblits.com\/blog\/uncategorized\/cant-teach-a-kid-at-a-seminar-why-most-sales-training-sinks-your-results\/","title":{"rendered":"Can&#8217;t Teach A Kid at a Seminar &#8211; Why Most Sales Training Sinks Your Results"},"content":{"rendered":"<table cellpadding=\"0\" cellspacing=\"0\" bgcolor=\"#F6F6F9\" style=\"width:100%;margin:0 auto;background-color:#F6F6F9\">\n<tbody>\n<tr>\n<td>\n<div class=\"ck-section\" style=\"margin:30px auto 0px auto\">\n<table cellpadding=\"0\" cellspacing=\"0\" style=\"width:100%;margin:0 auto;max-width:800px\">\n<tbody>\n<tr>\n<td width=\"800\" style=\"background-color:#ffffff;border-radius:0px\" bgcolor=\"#ffffff\">\n<div class=\"ck-inner-section ck-padding-left-mobile-friendly ck-padding-right-mobile-friendly\" style=\"padding:40px 36px 24px 36px\">\n<div style=\"margin-left:auto;margin-right:auto\">\n<table class=\"ck-layout-block ck-layout-stack\" width=\"100%\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\" bgcolor=\"transparent\" style=\"padding:0px 0px 0px 0px;margin:0px 0px 0px 0px;border-radius:0px;overflow:hidden\">\n<tbody>\n<tr>\n<td class=\"ck-column ck-column-stack ck-column-1\" width=\"50%\" style=\"background-size:cover;background-position:center;border-radius:0px;vertical-align:top\">\n<div style=\"padding:0px 0px 0px 0px\">\n<table width=\"100%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" style=\"text-align:center;float:none\" class=\"email-image\">\n<tbody>\n<tr>\n<td align=\"center\">\n<figure style=\"margin-top:12px;margin-bottom:12px;margin-left:0;margin-right:0;max-width:800px;width:100%\">\n<div><img decoding=\"async\" src=\"https:\/\/embed.filekitcdn.com\/e\/oh4UyimtaVpDdq4v3xpjNZ\/EYj7oHsTocEWDETZgrRxx\" width=\"800\" height=\"auto\" style=\"border-radius:4px 4px 4px 4px;width:800px;height:auto;object-fit:contain\"><\/div><figcaption style=\"text-align:center\">\u200b<\/figcaption><\/figure>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/td>\n<td style=\"padding-left:20px\"><\/td>\n<td class=\"ck-column ck-column-2\" width=\"50%\" style=\"background-size:cover;background-position:center;border-radius:0px;vertical-align:top\">\n<div style=\"padding:0px 0px 0px 0px\">\n<p style=\"font-family:Arial, -apple-system, BlinkMacSystemFont, sans-serif;font-size:16px;color:#4F4F4F;font-weight:400;line-height:1.5;margin-top:8px;margin-bottom:8px\" class=\"\">\u200b<\/p>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<div class=\"ck-section\" style=\"margin:0px auto 0px auto\">\n<table cellpadding=\"0\" cellspacing=\"0\" style=\"width:100%;margin:0 auto;max-width:800px\">\n<tbody>\n<tr>\n<td width=\"800\" style=\"background-color:#fff;border-radius:0px\" bgcolor=\"#fff\">\n<div class=\"ck-inner-section ck-padding-left-mobile-friendly ck-padding-right-mobile-friendly\" style=\"padding:30px 36px 40px 36px\">\n<div style=\"margin-left:auto;margin-right:auto\">\n<table class=\"ck-layout-block ck-layout-stack\" width=\"100%\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\" bgcolor=\"#ffffff\" style=\"background-color:#ffffff;padding:0px 0px 0px 0px;margin:24px 0px 24px 0px;border-radius:0px;overflow:hidden\">\n<tbody>\n<tr>\n<td class=\"ck-column ck-column-stack ck-column-1\" width=\"25%\" style=\"background-size:cover;background-position:center;border-radius:0px;vertical-align:top\">\n<div style=\"padding:0px 0px 0px 0px\">\n<table width=\"100%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" style=\"text-align:center;float:none\" class=\"email-image\">\n<tbody>\n<tr>\n<td align=\"center\">\n<figure style=\"margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;max-width:100%;width:100%\"><a href=\"https:\/\/amzn.to\/4jFfGEI\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"kit-image-link\"><img decoding=\"async\" src=\"https:\/\/embed.filekitcdn.com\/e\/oh4UyimtaVpDdq4v3xpjNZ\/wCSV3ZCyoepQGuNEWPp7ae\" width=\"100%\" height=\"auto\" style=\"border-radius:0px;width:100%;height:auto;object-fit:contain\"><\/a><\/figure>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/td>\n<td style=\"padding-left:30px\"><\/td>\n<td class=\"ck-column ck-column-2\" width=\"75%\" style=\"background-size:cover;background-position:center;border-radius:0px;vertical-align:middle\">\n<div style=\"padding:0px 0px 0px 0px\">\n<h2 style=\"font-family:Arial, -apple-system, BlinkMacSystemFont, sans-serif;font-size:32px;color:#000000;font-weight:700;line-height:1.25;margin-top:0;margin-bottom:0\" class=\"\"><strong>Stop Pitching and Start Controlling the Sale<\/strong><\/h2>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p style=\"font-family:Arial, -apple-system, BlinkMacSystemFont, sans-serif;font-size:20px;color:#333333;font-weight:400;line-height:1.5\" class=\"\">Hi Reader,<\/p>\n<p style=\"font-family:Arial, -apple-system, BlinkMacSystemFont, sans-serif;font-size:20px;color:#333333;font-weight:400;line-height:1.5\" class=\"\"><strong>\ud83d\udca1 Today&#8217;s Niblit:<\/strong> David Sandler discovered that traditional sales training \u2014 the kind that teaches you to memorize features and benefits \u2014 actually destroys your ability to sell effectively. In his book <a href=\"https:\/\/amzn.to\/4jFfGEI\" target=\"_blank\" class=\"ck-link\" rel=\"noopener noreferrer\" style=\"color:#FF630B\"><em>You Can&#8217;t Teach a Kid to Ride a Bike at a Seminar<\/em><\/a>, he outlines a seven-step system that puts you in control of every sales conversation.<\/p>\n<p style=\"font-family:Arial, -apple-system, BlinkMacSystemFont, sans-serif;font-size:20px;color:#333333;font-weight:400;line-height:1.5\" class=\"\"><strong>\ud83d\udd11 Key Insight:<\/strong> The Sandler Selling System works like a submarine with seven watertight compartments. Each compartment must be completely sealed before you move to the next one, or the entire vessel sinks. The seven steps are: Bonding &amp; Rapport, Up-Front Contracts, Pain, Budget, Decision, Fulfillment, and Post-Sell.<\/p>\n<p style=\"font-family:Arial, -apple-system, BlinkMacSystemFont, sans-serif;font-size:20px;color:#333333;font-weight:400;line-height:1.5\" class=\"\">Think of traditional salespeople as surface swimmers \u2014 visible, vulnerable, and at the mercy of every wave their prospect throws at them. Sandler-trained sellers operate like submarine commanders. They stay below the surface, control their environment, and navigate safely through treacherous waters. When surface swimmers get hit by objections or stalls, they panic and flounder. Submarine sellers remain calm because they&#8217;ve sealed each compartment systematically.<\/p>\n<p style=\"font-family:Arial, -apple-system, BlinkMacSystemFont, sans-serif;font-size:20px;color:#333333;font-weight:400;line-height:1.5\" class=\"\">This matters because most salespeople lose control of their sales process within the first five minutes of a conversation. They start pitching before understanding pain, skip qualification steps, and wonder why prospects ghost them after meetings. The submarine approach ensures you never advance to the next step until the current one is completely secured \u2014 eliminating surprises and maintaining momentum.<\/p>\n<p style=\"font-family:Arial, -apple-system, BlinkMacSystemFont, sans-serif;font-size:20px;color:#333333;font-weight:400;line-height:1.5\" class=\"\"><strong>\ud83e\udd89 Nibble of Wisdom:<\/strong> &#8220;It&#8217;s like a submarine \u2014 if you don&#8217;t seal each compartment, the whole thing will sink.&#8221; -Introduction to the book<\/p>\n<p style=\"font-family:Arial, -apple-system, BlinkMacSystemFont, sans-serif;font-size:20px;color:#333333;font-weight:400;line-height:1.5\" class=\"\"><strong>\ud83d\udee0\ufe0f Practical Tip:<\/strong> Before your next sales call, write down the seven compartments on a notepad. Check off each one only when it&#8217;s fully completed \u2014 don&#8217;t skip ahead even if the prospect tries to rush you.<\/p>\n<p style=\"font-family:Arial, -apple-system, BlinkMacSystemFont, sans-serif;font-size:20px;color:#333333;font-weight:400;line-height:1.5\" class=\"\"><strong>\ud83d\ude80 Quick Action:<\/strong> Take your last three sales conversations that didn&#8217;t close and identify which compartment failed first. Most salespeople will discover they jumped straight to presenting solutions without properly establishing pain or budget \u2014 classic submarine breaches that sink deals.<\/p>\n<p style=\"font-family:Arial, -apple-system, BlinkMacSystemFont, sans-serif;font-size:20px;color:#333333;font-weight:400;line-height:1.5\" class=\"\"><strong>\ud83d\udd0d Further Exploration:<\/strong><\/p>\n<ul class=\"unordered_list\" style=\"font-family:Arial, -apple-system, BlinkMacSystemFont, sans-serif;font-size:20px;color:#333333;font-weight:400;line-height:1.5;text-align:left\">\n<li class=\"list_item\"><span>Reflect on how many of your current prospects are actually qualified versus just interested in &#8220;learning more&#8221;<\/span><\/li>\n<li class=\"list_item\"><span>Consider how often you lose control of sales conversations and end up chasing prospects who never intended to buy<\/span><\/li>\n<li class=\"list_item\"><span>Explore the concept of <a href=\"https:\/\/www.salesforce.com\/blog\/consultative-sales-approach\/\" target=\"_blank\" class=\"ck-link\" rel=\"noopener noreferrer\" style=\"color:#FF630B\">consultative selling<\/a> and how it differs from traditional product-pushing approaches<\/span><\/li>\n<\/ul>\n<p style=\"font-family:Arial, -apple-system, BlinkMacSystemFont, sans-serif;font-size:20px;color:#333333;font-weight:400;line-height:1.5\" class=\"\"><strong>\ud83c\udfac Wrapup:<\/strong> Remember, selling isn&#8217;t about having the best pitch \u2014 it&#8217;s about controlling the process. Master the submarine approach, and you&#8217;ll never again find yourself drowning in objections or wondering why qualified prospects disappear.<\/p>\n<p style=\"font-family:Arial, -apple-system, BlinkMacSystemFont, sans-serif;font-size:20px;color:#333333;font-weight:400;line-height:1.5\" class=\"\"><strong>\ud83d\udd17 Links:<\/strong><\/p>\n<ul class=\"unordered_list\" style=\"font-family:Arial, -apple-system, BlinkMacSystemFont, sans-serif;font-size:20px;color:#333333;font-weight:400;line-height:1.5;text-align:left\">\n<li class=\"list_item\"><span>Check out <a href=\"https:\/\/amzn.to\/4jFfGEI\" target=\"_blank\" class=\"ck-link\" rel=\"noopener noreferrer\" style=\"color:#FF630B\"><em>You Can&#8217;t Teach a Kid to Ride a Bike at a Seminar<\/em> by David H. Sandler<\/a> on Amazon<\/span><\/li>\n<li class=\"list_item\"><span>\u200b<a href=\"https:\/\/amzn.to\/3HzCKY7\" target=\"_blank\" class=\"ck-link\" rel=\"noopener noreferrer\" style=\"color:#FF630B\"><em>You Can&#8217;t Teach a Kid to Ride a Bike at a Seminar<\/em> on Kindle<\/a>\u200b<\/span><\/li>\n<li class=\"list_item\"><span>\u200b<a href=\"https:\/\/amzn.to\/3ZYzJqD\" target=\"_blank\" class=\"ck-link\" rel=\"noopener noreferrer\" style=\"color:#FF630B\"><em>You Can&#8217;t Teach a Kid to Ride a Bike at a Seminar<\/em> Audiobook<\/a>\u200b<\/span><\/li>\n<li class=\"list_item\"><span>\u200b<a href=\"https:\/\/amzn.to\/3YCcJxn\" target=\"_blank\" class=\"ck-link\" rel=\"noopener noreferrer\" style=\"color:#FF630B\">How to read <em>You Can&#8217;t Teach a Kid to Ride a Bike at a Seminar<\/em> for FREE<\/a>\u200b<\/span><\/li>\n<\/ul>\n<p style=\"font-family:Arial, -apple-system, BlinkMacSystemFont, sans-serif;font-size:20px;color:#333333;font-weight:400;line-height:1.5\" class=\"\"><strong>Diving deep with you,<\/strong><\/p>\n<p style=\"font-family:Arial, -apple-system, BlinkMacSystemFont, sans-serif;font-size:20px;color:#333333;font-weight:400;line-height:1.5\" class=\"\">Tom &#8220;still learning to seal the hatches&#8221; Bernthal<\/p>\n<table class=\"ck-layout-block ck-layout-stack\" width=\"100%\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\" bgcolor=\"#f9f9f9\" style=\"background-color:#f9f9f9;padding:18px 18px 18px 18px;margin:24px 0px 24px 0px;border-radius:0px;overflow:hidden\">\n<tbody>\n<tr>\n<td class=\"ck-column ck-column-stack ck-column-1\" width=\"35%\" style=\"background-size:cover;background-position:center;border-radius:0px;vertical-align:top\">\n<div style=\"padding:0px 0px 0px 0px\">\n<table width=\"100%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" style=\"text-align:center;float:none\" class=\"email-image\">\n<tbody>\n<tr>\n<td align=\"center\">\n<figure style=\"margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;max-width:200px;width:100%\">\n<div>\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/embed.filekitcdn.com\/e\/oh4UyimtaVpDdq4v3xpjNZ\/2FXTkbpNBwAh35ubbC2sG7\" alt=\"\" width=\"200\" height=\"200\" style=\"border-radius:9999px 9999px 9999px 9999px;width:200px;height:200px;object-fit:cover\">\n<\/div>\n<\/figure>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table width=\"100%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" style=\"text-align:center;float:none\" class=\"email-image\">\n<tbody>\n<tr>\n<td align=\"center\">\n<figure style=\"margin-top:12px;margin-bottom:12px;margin-left:0;margin-right:0;max-width:800px;width:100%\">\n<div><img decoding=\"async\" src=\"https:\/\/embed.filekitcdn.com\/e\/oh4UyimtaVpDdq4v3xpjNZ\/2CrcobkpKHMN2FyPFwC39G\" width=\"800\" height=\"auto\" style=\"border-radius:4px 4px 4px 4px;width:800px;height:auto;object-fit:contain\"><\/div><figcaption style=\"text-align:center\">Tom Bernthal, Chief Niblr<\/figcaption><\/figure>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/td>\n<td style=\"padding-left:30px\"><\/td>\n<td class=\"ck-column ck-column-2\" width=\"65%\" style=\"background-size:cover;background-position:center;border-radius:0px;vertical-align:middle\">\n<div style=\"padding:0px 0px 0px 0px\">\n<h2 style=\"font-family:Charter, Georgia, Times New Roman, serif;font-size:32px;color:#000000;font-weight:500;line-height:1.25;margin-top:0;margin-bottom:0\" class=\"\">Thank you!<\/h2>\n<p style=\"font-family:Verdana, -apple-system, BlinkMacSystemFont, sans-serif;font-size:20px;color:#4d4d4d;font-weight:400;line-height:1.5;margin-top:8px;margin-bottom:8px\" class=\"\">Thank you for joining the Niblits community. If you have questions, suggestions or want to chat, hit reply.<\/p>\n<p style=\"font-family:Verdana, -apple-system, BlinkMacSystemFont, sans-serif;font-size:20px;color:#4d4d4d;font-weight:400;line-height:1.5;margin-top:8px;margin-bottom:8px\" class=\"\"><strong>\u200b<\/strong><a href=\"mailto:?subject=Check%20this%20out...&amp;body=I%20just%20joined%20a%20free%20daily%20newlsetter%20called%20Niblits.%20They%20send%20you%20one%20key%20idea%20from%20popular%20books%20to%20grow%20a%20little%20smarter%20every%20day.%0A%0AIt's%20a%20quick%203-minute%20read%20and%20I%20thought%20you%20might%20like%20it%20too.%0A%0AYou%20can%20check%20it%20out%20here%3A%20%20https%3A%2F%2Fniblits.com%0A%0A\" target=\"_blank\" class=\"ck-link\" rel=\"noopener noreferrer\" style=\"color:#FF630B\"><strong>Share Niblits with friends<\/strong><\/a><strong>.<\/strong> <\/p>\n<p style=\"font-family:Verdana, -apple-system, BlinkMacSystemFont, sans-serif;font-size:20px;color:#4d4d4d;font-weight:400;line-height:1.5;text-align:left;margin-top:8px;margin-bottom:8px\" class=\"\">If you&#8217;d like to get access to more books and ideas, <a href=\"https:\/\/join.niblits.com\/products\/tips-are-welcome\" target=\"_blank\" class=\"ck-link\" rel=\"noopener noreferrer\" style=\"color:#FF630B\">tap here to see how you can help me<strong> <\/strong>grow Niblits faster<\/a>!<\/p>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<div class=\"ck-section\" style=\"margin:0px auto 40px auto\">\n<table cellpadding=\"0\" cellspacing=\"0\" style=\"width:100%;margin:0 auto;max-width:800px\">\n<tbody>\n<tr>\n<td width=\"800\" style=\"background-color:#fff;border-radius:0px;border-top:solid 1px #F2F2F2\" bgcolor=\"#fff\">\n<div class=\"ck-inner-section ck-padding-left-mobile-friendly ck-padding-right-mobile-friendly\" style=\"padding:40px 40px 40px 40px\">\n<div style=\"margin-left:auto;margin-right:auto\">\n<p style=\"font-family:-apple-system, BlinkMacSystemFont, sans-serif;font-size:15px;color:#656565;font-weight:400;line-height:1.5;text-align:center\" class=\"\"><span style=\"font-size:12\"> <\/span><a href=\"https:\/\/preview.convertkit-mail2.com\/preferences\" target=\"_blank\" class=\"ck-link\" rel=\"noopener noreferrer\" style=\"color:#808080\"><span style=\"font-size:12\">Update your Niblits newsletter options<\/span><\/a><span style=\"font-size:12\"> | <\/span><a href=\"https:\/\/preview.convertkit-mail2.com\/unsubscribe\" target=\"_blank\" class=\"ck-link\" rel=\"noopener noreferrer\" style=\"color:#808080\"><span style=\"font-size:12\">Unsubscribe<br \/>\u200b<\/span><\/a><span style=\"font-size:12\">113 Cherry St #92768, Seattle, WA 98104-2205<\/span><\/p>\n<\/div>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Stop Pitching and Start Controlling the Sale Hi Reader, \ud83d\udca1 Today&#8217;s Niblit: David Sandler discovered that traditional sales training \u2014 the kind that teaches you to memorize features and benefits \u2014 actually destroys your ability to sell effectively. In his book You Can&#8217;t Teach a Kid to Ride a Bike at a Seminar, he outlines a seven-step system that puts you in control of every sales conversation. \ud83d\udd11 Key Insight: The Sandler Selling System works like a submarine with seven watertight compartments&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":1218,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_wp_convertkit_post_meta":{"form":"-1","landing_page":"0","tag":"0","restrict_content":"0"},"_convertkit_action_broadcast_export":false,"footnotes":""},"categories":[1],"tags":[],"niblit":[],"class_list":["post-1216","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/niblits.com\/blog\/wp-json\/wp\/v2\/posts\/1216","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/niblits.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/niblits.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/niblits.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/niblits.com\/blog\/wp-json\/wp\/v2\/comments?post=1216"}],"version-history":[{"count":1,"href":"https:\/\/niblits.com\/blog\/wp-json\/wp\/v2\/posts\/1216\/revisions"}],"predecessor-version":[{"id":1217,"href":"https:\/\/niblits.com\/blog\/wp-json\/wp\/v2\/posts\/1216\/revisions\/1217"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/niblits.com\/blog\/wp-json\/wp\/v2\/media\/1218"}],"wp:attachment":[{"href":"https:\/\/niblits.com\/blog\/wp-json\/wp\/v2\/media?parent=1216"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/niblits.com\/blog\/wp-json\/wp\/v2\/categories?post=1216"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/niblits.com\/blog\/wp-json\/wp\/v2\/tags?post=1216"},{"taxonomy":"niblit","embeddable":true,"href":"https:\/\/niblits.com\/blog\/wp-json\/wp\/v2\/niblit?post=1216"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}