Made to Stick – Why โSee For Yourselfโ Beats Data
The Trust Factor: Making Ideas Believable Without โExpertโ Credibility Hi Reader, ๐ก Today’s Niblit: A 30-year-old doctor drank a glass filled with stomach bacteria to prove ulcers weren’t caused by stress and spicy food. Barry Marshall’s self-experiment chronicled in “Made to Stick” finally convinced the medical world that bacteria caused ulcers, after years of prestigious credentials and careful research had failed. The Heath brothers found that credibility often comes from unexpected…